Our 2025 campaign, “It’s Not _ Without Carvel”, platforms all the moments and occasions (big or small) our fans share with us that, in their words, just aren’t the same without Carvel, and celebrates them across all brand touchpoints, all year long. Carvel has a tradition of kicking off summer in a big way and this year we decided to celebrate a few days early by harnessing the innovative spirit of Tom Carvel and creating the world’s first-ever soft serve dispensing billboard in bustling New York City – after all, It’s Not Summer Without Carvel!