Of all the places on the internet you came here?! That’s really dope so thank you!
Warning: This page is basically the novel of my career, edited in the midnight hours when I’m feeling sPiCy and the ADHD is peaking. Get ready for more information than you’ll ever need.

Resume highlights / What I'm up to:

I’m Lauren Culbertson, a Creative Director, Art Director and professional believer that brands are better when people actually give a shit about them.

I’ve spent 15+ years making work for brands like Carvel, Netflix, Amazon, Alaska Airlines, DiGiorno, Lay’s and Georgia Lottery — first at agencies including Mekanism, BBDO and Doner, and now in-house at GoTo Foods as Creative Director for Carvel Ice Cream.

At Carvel, my job has grown into a little bit of everything. I help shape where the brand is going, how it looks, how it talks and how it shows up in culture — from big brand platforms and integrated campaigns to partnerships, social, digital, CRM, retail, production and whatever weird opportunity comes through the door next.

I’m an Art Director by trade, a designer at heart and an idea person above everything else. I love finding the simple human truth hiding inside a business problem and turning it into something people might actually want to watch, share, talk about or — best case scenario — love.

I like smart people, dumb jokes, ambitious ideas, beautifully designed things and brands with enough confidence to have a personality.

And I still really, really like making stuff.

My work philosophy:
I believe great creative comes from all departments, working together to create a well-oiled machine. I also believe that the best ideas never come from one brain. It's about creating the best work and that comes from the community pool, not the bathtub...even though both are definitely being peed in.

Other random things about me:
Over COVID, I started The Tiny Hands Club. It has taken over my life ever since and is one of the little joys I get in life. Literally.

I’m ordained in all 50 states and have 6 weddings, 3 baptisms and 1 funeral (RIP Daniel the Crab) under my belt. So, if you're in need of a baptism, marriage certificate, funeral speaker, church charter or any other jobs that require a higher power, hit me up!

I was raised in Harley-Davidson dealerships. This resulted in mechanics & gang members as babysitters and my summer job from 8th grade to Sophomore year of college. I definitely took advantage of my nepo baby status and threw some pretty epic parties after hours.

My college job during my undergrad at LSU was at a toy store (remember those?!). Here, I advanced my gift-giving & gift-wrapping skills to platinum-level status. I also learned that no matter how you wrap a 2-foot-tall T-rex, it's going to look like shit.

While living LA, I became a member of SAG & occasionally get the chance to do voiceover work, which is nice for everyone because I talk a lot, so no hard feelings if you blacked out & stopped reading this novel.

Thanks again for taking a gander at all my things! If you'd like to discuss any side projects or just want to be best friends & pick each other's noses, email me at peoplebezombies@gmail.com