It’s Not ____ Without Carvel

There are few certainties in life, and one of those is that there is nothing like Carvel. Whether it’s our signature recipes, our can’t-have-enough soft serve or a one-of-a kind cakes--there’s nothing like Carvel. It's so special that it’s become a key part of occasions that have created lasting memories for nearly a century. So, if you’re celebrating a birthday, indulging a craving, needing a pick-me-up, or just rewarding yourself, do it with the ice cream that's so much more than a sweet treat—because it’s not the same without Carvel.

WHY IT WORKS:
This campaign embraces Carvel’s culture and heritage while allowing opportunity for future moments and the moments in between.
It allows Carvel to position itself as the cherry on top of the big moments of celebration to the smallest pat-yourself-on-the-back moments.

Below are examples of how this idea came to life in paid media across Meta, PMAX, Youtube, and Google Search.