The idea was to celebrate the moments of people coming together with a DIGIORNO® pizza. To do this, we looked at different ways to enteratain. We landed on the idea of creating a song that showcases all the amazing moments that arise while DIGIORNO® pizza bakes up hot & fresh in the oven.

And, of course, we gave Oven Jam a web experience that bangs as hard as the anthem. To date, the video and supporting assets have amassed over 15M+ total views.

The secret to Oven Jam’s success (spoilers ahead) was the selection of musical chops. We got four top, emerging artists, who together brought more than (x number) of fans. And, to top that, Redfoo from LMFAO and the reigning Super Bowl MVP, Von Miller, joined the party, too.

We dropped worldwide on Spotify, in Times Square and on the YouTube masthead.

When you write a song about pizza, of course you have to get it laid on vinyl. And so we went with our gut and bought a billion, because the bar is never too high. It was the first anthem to go pizza-platinum, so we pressed it into an extra special vinyl. Rumor has it, Master P is working on a remix.

The video featured Denver Broncos MVP Von Miller and his party rock roommate Redfoo, Devvon Tyrrell, Marcus Perez on beatbox, Diamond White & Madilyn Bailey.

THE BIG IDEA:

DiGiorno’s Occasion Invasion is a celebration of every occasion with pizza domination across the nation.

(whoa.)

For years, DiGiorno has been baking up pizzas that are ready to cook on a moment’s notice. No matter the occasion, a DiGiorno in the freezer means it’s ready for action. And to prove it, we are going to create the most fun and disruptive campaign ever. DiGiorno will help turn any type of past, present, or future occasion into the best occasion. We’ll go to extreme lengths, extreme geographies, and extreme preparation.

There is no occasion too small. There is no occasion too big. And there is no occasion too obscure. Because from binge watching to global warming, DiGiorno will rise to the celebration.

To kick off the campaign, we are going to host one massive occasion that celebrates every occasion ever. We’ll invite

the public and have representation from all recognized occasions big and small: from Christmas trees, to Arbor Day, to birthdays, to sports games, to National Squirrel Day and, of course, pirate mimes for Pirate Mime Day. We’ll call it The Occasion for All Occasions and throw it in Central Park or another public space large enough to hold the fun. The party staff will be dressed up as DiGiorno bakers and serving freshly baked DiGiorno for all.

To insure no one has to decline this RSVP, we'll stream it on Facebook Live and share content out on our social media channels, as well as invite blogger and news press to cover the event.

Let’s help people turn any occasions into celebrations with our Occasion Celebration site. This is a guide to making any and every whatever occasion something awesome. We’ll give tips and pizza cake suggestions, as well as invitations, entertainment suggestions, and more.

Planning an upcoming get together? Our handy dandy Occasion Calculation tool will make sure you plan accordingly. Located on our site and as interactive banner ads, type in the occasion and how many people, and we’ll tell you how many pizzas you need.

But what about those not-so-special occasions that make up actual life? Don’t they deserve to be celebrated as well? They do. And DiGiorno will. Introducing #PizzaCakes, the best way to turn the mundane into a celebration-worthy occasion. Made it to episode 11 on an impromptu binge watch session? Celebrate with a DiGiorno. Spending a romantic night in with someone you really aren’t that in to? DiGiorno dinner. Late night crank sesh on a looming Deadline? DiGiorno #PizzaCakes.

We’ll create pizza cake images as banner ads and social media posts and highlight different people and their well-deserved #PizzaCake occasions.

Invite who ever is sitting next to you to join in on the not-so-special moment that is either a) actively happening, b) just happened, c) about to happen in the extremely near future. Plug and play mad libs style and post to your buddy’s social media.

Like doomsday prep videos, but for DiGiorno occasions. We’ll get conspiracy theory-esque bloggers and influencers to create underground videos about how they are prepping for The Big One (the big what? Who knows).

Elsewhere, Netflix pulled the same prank on a some fans after an early screening of the first two episodes of Stranger Things.

Awards & Accolades:

2017 Addys: Silver- Social Media Campaign, Silver- Social Media Single Execution

Those who called the Hawkins Lab hotline were eventually led to a hidden message asking for their address.

Callers who opted in were received a Hawkins Lab Informational kit in the mail full of branded Hawkins Lab goodies & a floppy disk with a hidden teaser message for those who figured out how to access it + the fans freaked.

Entering our glow-up era with a little help from Tan France.

Neato Robotics is a relatively small player in a category defined by giants (Dyson, iRobot), but their smart new robot vacuum rivaled the tech of its competitors. Realizing our small player media budget, we created a series of web films that brought a unique voice to the category and packed just enough quirkiness to for the Internet to embrace and share.

Awards & Accolades:
2017 Gold Addy Internet Commercial Campaign

Boundary markers save lives.

Beeman's ball pit frolic was cut short as Neato methodically approached the Messmaker's playground.

Frank assumed his friends were cheering on his legendary grilling prowess when, in fact, they were urging him to mind Neato's boundary markers.

Even in seedy areas, Neato’s there to clean up the riffraff.
 

Gladys makes the best sloppy joe this side of the boundary marker. But today there was no boundary marker and a new customer approached, one with a laser honed appetite. #NeatoKnows

Gary was heavy and had a petting technique to match. The Messmakers needed to save Gary from the shed quickly for they knew Neato's scheduled cleaning was approaching.

Bobby's zoo has many exotic animals that shed many exotic feathers and furs. Luckily Neato’s hypoallergenic filter tames the beasts.

Trevor's ego swelled as they praised him for saving Margaret. But #NeatoKnows Trevor's a sissy and Margaret wasn't falling, they acted in cahoots to cover up the destruction of the favorite tree ornament.

As illusive and they are majestic, Jim had finally bagged the fabled beast. But with Neato on the prowl, soon the hunter will become the hunted.

Much to his surprise, Felipe discovered that Neato truly does suck up a veritable jungle of animal hair.

The fire crackled and Brad squealed. The boundary would keep Neato at bay, but nothing would stops its all-seeing laser vision.

As a couple's son is seen graduating and taking his first steps in the adult world, the couple discusses how Voya Financial helps them prepare for retirement.

As he seemingly walks through different moments in his life like walking his daughter down the aisle, welcoming his infant granddaughter to the world, and taking a slight-more-grown granddaughter boating, this new grandfather commends Voya for providing him a retirement plan that keeps him moving forward.

Novant Health is committed to not just saving lives but also changing them for the better. “Dancer” tells the story of a real patient and dancer named Samantha, who inexplicably started losing feeling in her legs. Thanks to her team at Novant Health, the mystery was solved and after her surgery, she was dancing better than ever before.

Outside of just riding around town on bikes the Dustins had another task: picking up fans on their way to Comic-Con.

The idea of using pedicabs isn’t really a new one, we wanted to take Netflix’s pedicabs and turn them into an experience that would get people talking and sharing, whether they are fans of the show or just nostalgic for the ’80s.

In 2017, we created digital content and pre-roll videos to show how CPK Frozen Pizza's hand picked, fresh grown ingredients take inspiration from all over to bring a variety of pizzas into your home.