STOP TRAFFICK | STREET GRACE
Child sex trafficking is a growing problem in our country that no one likes to talk about. In fact, in Georgia alone, up to 3,600 kids are sold for sex each year. With the Super Bowl coming to Atlanta in February, sex trafficking was set to spike, making public awareness more urgent than ever.
Take the pledge and join the movement to #StopTraffick at StopTraffick.com
The campaign recieved 56 Awards & Accolades, including:
2019 Cannes Silver Outdoor | Transit
2019 Cannes Bronze Outdoor | Live Advertising & Events
2019 Cannes Bronze Brand Experience & Activation | Guerilla Marketing & Stunts
2019 Cannes Bronze Direct | Use of Ambient Media: Large Scale
WITHIN 48 HOURS:
• Over 500 news stories
• 160M media impressions
• 10.8K social media mentions
• 42M social media impressions
Morning of the stunt:
• #StopTraffick became a trending topic on Twitter
• Stop Traffick media mentions went up 4,500%.
After the stunt and throughout Human Trafficking Awareness Month:
• Street Grace Facebook engagement went up 594%
• Street Grace Facebook page views went up 735%
• Street Grace Facebook video views went up 175,033%
We created informational assets for their social channels and website.
